Bikes
Shop the latest road, gravel, mountain, and electric bikes from Specialized, Norco, Felt and more.
Apparel
Enjoy your next ride to the fullest with high quality, comfortable and stylish cycling apparel.
Gift Cards
Doing some last minute shopping? Make life easy on yourself and get them a Bike Masters gift card!
Train Smart With Bike Masters
Join us at Bike Masters for an indoor cycling experience this fall and winter to maintain your fitness and set the foundation for next year.
New Bikes For The New Year
Specialized Allez
Specialized Stumpjumper ST Alloy 29
Specialized Allez Sprint Comp Disc
Felt Bicycles Broam 60
Specialized Roll
Specialized Roubaix Expert
Specialized Roll Low Entry
Specialized Pitch Comp 1X
Felt Bicycles Verza Path 60
Specialized Riprock Coaster 16
Specialized Diverge E5 Elite
Our Services
Bike Fit
Feel better on every ride with a bike tailored to fit your body and riding style.
Your Omaha Bike Shop
Since 2000, we've been proudly serving all groups of cyclists; first-timers and veterans, road and mountain enthusiasts, and recreation and transportation cyclists.
With a brand new brick and mortar location in Elkhorn as well as a comprehensive online catalog, we’re here to help you enjoy your riding experience.