Holiday Gift Guide

Order Online, Pick Up In Store Today

Bikes from Specialized, Norco and Felt.


Shop the latest road, gravel, mountain, and electric bikes from Specialized, Norco, Felt and more.

Cycling Apparel


Enjoy your next ride to the fullest with high quality, comfortable and stylish cycling apparel.

Cycling Accessories


Make sure that you've got everything you need at home, and with you on the bike.

Gift Cards

Gift Cards

Doing some last minute shopping? Make life easy on yourself and get them a Bike Masters gift card!

Kids' Bike

Buyer's Guide

Everything You Need To Know

Stocking Stuffers!

Train Smart With Bike Masters

Join us at Bike Masters for an indoor cycling experience this fall and winter to maintain your fitness and set the foundation for next year.

Electric Bikes

E-Bike test rides every Saturday

Shop E-Bikes

Amplify Your Visibility

Shop Lights at Bike Masters

Shop Now

Our Services

Bike Repair and Service

Bike Repair

Ride smoothly on a bike that has been finely-tuned by our expert mechanics.

Professional Bike Fit Services

Bike Fit

Feel better on every ride with a bike tailored to fit your body and riding style.

Bike Trade In

Bike Trade In

Trade in your old bike today, and ride out on the new bike of your dreams.

Your Omaha Bike Shop

Since 2000, we've been proudly serving all groups of cyclists; first-timers and veterans, road and mountain enthusiasts, and recreation and transportation cyclists. 

With a brand new brick and mortar location in Elkhorn as well as a comprehensive online catalog, we’re here to help you enjoy your riding experience.