Bikes from Specialized, Norco and Felt.


Shop the latest road, gravel, mountain, and electric bikes from Specialized, Norco, Felt and more.

Cycling Apparel


Enjoy your next ride to the fullest with high quality, comfortable and stylish cycling apparel.

Cycling Accessories


Make sure that you've got everything you need at home, and with you on the bike.

Bike Components


From replacement cables to upgrading your wheelset, Bike Masters has you covered.

click+collect. order online. free store pickup.

Electric Bikes

E-Bike test rides every Saturday

Shop E-Bikes

Bike Repair and Service

Bike Repair

Ride smoothly on a bike that has been finely-tuned by our expert mechanics.

Professional Bike Fit Services

Bike Fit

Feel better on every ride with a bike tailored to fit your body and riding style.

Gravel Bikes

Gravel Bikes

Explore new roads, or get off the beaten path with gravel bikes from Bike Masters!

Bike Trade-Ins | Bicycle Bluebook 
Trade in your bike today!

Learn More

Your Omaha Bike Shop

Since 2000, we've been proudly serving all groups of cyclists; first-timers and veterans, road and mountain enthusiasts, and recreation and transportation cyclists. 

With a brand new brick and mortar location in Elkhorn as well as a comprehensive online catalog, we’re here to help you enjoy your riding experience.